The Zona blog
Clear guides to get more out of your link in bio: how to build it, sell from it, measure it and keep the design sharp. No filler.
- Getting started
What a link in bio is and how to get more out of it
What a link in bio is, why Instagram and TikTok give you a single link, and how to organize that page so every visit lands where you want it to.
- Getting started
Create your links page in 10 minutes, step by step
A concrete route from zero to a published links page in ten minutes: signup, username, links, design and a final check on your phone.
- Getting started
How to choose a username people will remember
Practical criteria for choosing the name in your address: consistency across networks, how easy it is to say aloud, what to avoid and what to do if yours is taken.
- Getting started
What to put on your links page, depending on what you want to achieve
How to decide the content of your page from a concrete goal: selling, winning clients, growing on social media or showing your work.
- Getting started
How many links to put in your bio (and how to decide which)
There is no magic number, but there is a method: group, prioritize and trim until every link has a reason. With examples for three kinds of pages.
- Getting started
How to write your bio so it makes sense in three seconds
A simple formula for writing the bio of your profile and links page: who you are, what you offer and what to do now, with before-and-after examples.
- Getting started
Link in bio for Instagram: setup, mistakes and good practice
How to prepare your Instagram profile and links page so they complement each other: where the link goes, what to say in stories and what to measure.
- Getting started
Link in bio for TikTok: how to turn views into visits
What changes on TikTok compared with other networks: video pacing, the call to action, consistency with your profile and how to tell if the link works.
- Getting started
A custom domain for your link in bio: when it pays off and how to prepare
What a custom domain is, when it is worth using instead of a short address, which name to choose and what to prepare before connecting it.
- Getting started
A QR code for your business: where to put it and how to keep it from failing
Where a QR code works best, what size and contrast it needs, what text should go with it and how to check it works before printing a thousand copies.
- Getting started
12 common mistakes on a links page (and how to fix them)
Twelve faults that cost a links page taps, each with a sign to spot it and a concrete fix you can apply today.
- Getting started
Checklist before publishing your links page
A fifteen-point checklist, grouped by content, design, technique and promotion, to publish your links page without surprises or broken links.
