Checklist before publishing your links page

Publishing a links page is quick, and that is exactly why it is easy to skip checks. A fifteen-minute review before sharing it avoids the most visible faults: a button that does not open, a cut-off text, a blurry photo. This list is meant to be walked from top to bottom with the phone in your hand. If everything is ticked, publish; if not, fix it and start again from the point that failed.

Content

1. The public name is the one you use on your social networks. People who follow you should recognize you at a glance.

2. The sentence under your name says what you do and for whom. One line, no empty adjectives. If you struggle, review how to write your bio text.

3. The first button is the most important one this month. And it looks different from the others.

4. Each button describes what happens when tapped. It can be understood without having tapped it before.

5. There are no duplicate buttons or links leading to the same place. Every entry has a reason to exist.

6. There is a way to contact you. Email, WhatsApp or a form, one tap away.

Design

7. The photo is sharp and recognizable at a small size. Check by looking at the page from a distance.

8. The text reads well over the background. Lower the phone brightness to check.

9. The theme fits your brand. Sober, colorful or dark: what matters is that it matches the tone of your profile.

Technique

10. Every link opens the right destination. Tap each one, one by one. It sounds obvious and it is what gets forgotten most.

11. The destinations work well on a phone. It is not enough that they open: they must be readable and fast.

12. The page looks right on mobile data. Not only on wifi. If it is slow, check the weight of the images on the destinations.

Promotion

13. The address is in the bio of your social profiles. And it is the short version, without odd parameters.

14. There is a sentence inviting people to tap the link. "Book at the link in my profile" performs better than a plain "link in bio".

15. You know how you will measure the result. Decide today what you will look at in the analytics a week from now: visits, taps on the first button, traffic source.

How to use the list

The list works best in two passes. In the first, you walk through the page as a stranger would, ticking nothing, only noting doubts. In the second, you check each point with attention. If there is a point you find hard to assess, ask someone else to do it for you: the lack of distance from your own page is the reason faults slip through.

After publishing

Publishing is not the end of the work; it is the beginning of the data. During the first week:

• Check the analytics after two or three days. Zona's free plan shows 7 days; Pro and Business, 90.
• Watch whether a button gets no taps and consider changing its text before removing it.
• Note the questions people ask you by message: they usually point to information missing from the page.
• Save a screenshot of the initial version to compare later.

It is also worth knowing what to do when something goes wrong: if a link fails, fix it on the spot; if a destination changes, update it that day. To see which faults are most common and how to avoid them, go through the twelve most common mistakes.

What to decide from the first week's data

After seven days you will have enough information for a simple decision. If the first button gets most of the taps, the hierarchy works and you need not change anything. If it gets few and another button gets many, swap the order. If none gets taps but there are visits, the problem lies in the texts or in the promise made by the bio. And if there are hardly any visits, the problem is not the page but the promotion: time to review points 13 and 14. Each result points to a different action, which is why it pays to decide before publishing what you will look at.

If you have not started yet

This list assumes you already have something to review. If not, start with the basics: create your zone for free, add four or five links and come back here when you have a first draft. It is better to publish something simple and reviewed than something big and half-done.

Frequently asked questions

How long does this review take?

About fifteen minutes if the page is small. If it takes much longer, there are probably too many links.

Should I repeat it every time something changes?

Not in full. After a small change, check only the affected point and that the rest still works. The complete list, once a month.

What do I do if a point cannot be met?

Note it as pending with a date. A point postponed on purpose is better than one forgotten.

Does this list also work for a design change?

Yes. The design and technique points are the most relevant when you change theme or reorganize the buttons.