The Zona blog
Clear guides to get more out of your link in bio: how to build it, sell from it, measure it and keep the design sharp. No filler.
- Measuring results
Best days and times to post: how to find out with your own data
Why generic schedules do not work, how to read the hour map of your analytics, which time zone to use and how to build a realistic calendar.
- Measuring results
Analytics by country: find where your audience is and how to adapt
How to read which countries visit you and from which most clicks happen, which decisions it enables (language, currency, hours, payment methods) and how to avoid wrong conclusions.
- Design and brand
Colors, typography and contrast: practical rules so your page reads well and feels like yours
How to choose a palette that represents your brand, what contrast text needs to be readable in sunlight, how many typefaces to use and how to check it on a phone.
- Design and brand
How to choose a theme for your page by activity and style
Zona's ten theme styles explained with judgment: when each one fits, for which type of activity and how to avoid the mistake of choosing by trend.
- Design and brand
Profile photo and header: how to choose, crop and adjust them for the phone
Which photo to use depending on your activity, what framing works in a small circle, how to take care of light, background and file weight, and what to say in the line under your name.
- Design and brand
Button text that invites a tap: verbs, promise and before-and-after examples
How to write the text of each button on your page: start with a verb, say what happens on tap, avoid empty words and adapt the tone to your audience.
- Design and brand
Accessibility on your links page: the basics so everyone can use it
What it means for a page to be accessible, what you can check yourself without being technical (contrast, size, clear text, images, keyboard) and why it also improves your results.
- Design and brand
Videos on your links page: how to use them without slowing it down or distracting
When a video helps conversion, which one to put first, how to link YouTube, Vimeo or TikTok, what to watch for in length, captions and loading, and how to measure whether it works.
- Design and brand
Trust and verification: how to show your page is yours and can be trusted
Concrete signals that build trust on a links page (identity, real contact, proof, clear policies) and how zone verification works.
- Comparisons and decisions
Link in bio or website: what you need first and when to take the leap
A guide to choose between a links page and a full website: what each solves, signs you need more, maintenance costs and a staged route.
- Comparisons and decisions
How to compare link in bio tools honestly: criteria, traps and a practical test
A list of criteria to choose a tool without trusting marketing tables: real prices, commissions, ownership of your data, easy exit and a seven-day test.
- Comparisons and decisions
Free or paid plan: how to decide when to move to Pro or Business
What each Zona plan includes, which signs show you now need to pay, what it really costs and how to try it without risk, with a decision checklist.
