Measuring results
What to look at in your analytics, where your visits come from and how to decide with data.
- Measuring results
The metrics that matter on your links page (and the ones you can ignore)
What visits, clicks and click rate mean, how to interpret them without fooling yourself, what to compare across weeks and what to do with each number.
- Measuring results
Where your visits come from: how to read traffic sources and what to do with them
What it means when your visits arrive from Instagram, TikTok, WhatsApp or a search engine, how to interpret the differences and how to decide where to invest your effort.
- Measuring results
How to test changes on your links page without fooling yourself with the numbers
A simple method to compare two versions of a button or text without complex tools: one variable at a time, equivalent periods and rules for deciding.
- Measuring results
Best days and times to post: how to find out with your own data
Why generic schedules do not work, how to read the hour map of your analytics, which time zone to use and how to build a realistic calendar.
- Measuring results
Analytics by country: find where your audience is and how to adapt
How to read which countries visit you and from which most clicks happen, which decisions it enables (language, currency, hours, payment methods) and how to avoid wrong conclusions.
