The Zona blog
Clear guides to get more out of your link in bio: how to build it, sell from it, measure it and keep the design sharp. No filler.
- Selling and getting paid
Selling digital products from your link in bio with no Zona commission
Which digital products sell well, how to describe them, how to charge with your own payment account and what to watch in delivery to avoid complaints.
- Selling and getting paid
How to sell an online course step by step, from idea to first student
A practical plan to validate a topic, structure the course, set the offer, launch it from your links page and deliver the experience with care.
- Selling and getting paid
Selling through WhatsApp with your link in bio: messages, catalog and follow-up
How to organize a WhatsApp sales process: the button with a prepared message, quick replies, a catalog, follow-up and limits so you do not get overwhelmed.
- Selling and getting paid
Tips and donations: Yape, Plin, Nequi, Pix, Bizum and other local methods
Which direct-support method works in each country, how to show them on your page, how to explain what the money is used for and how to say thanks without pressure.
- Selling and getting paid
Discount coupons: when to use them, how much to offer and how not to devalue your brand
A guide to deciding whether a coupon makes sense, which types exist, how to calculate how much you can offer and how to measure whether it really raised your sales.
- Selling and getting paid
Recovering half-finished orders: why a purchase is abandoned and how to help finish it
The most common reasons a person leaves an order half-finished and what you can do in your store to reduce them without pressuring the customer.
- Selling and getting paid
How to set the price of your products and services without guessing
A five-step method to calculate a minimum price, look at competitors with judgment, present the price clearly and test changes without scaring your customers.
- Selling and getting paid
Mercado Pago, Stripe or PayPal: how to choose the payment gateway for your store
What to consider when choosing which account to charge with: where your buyers live, which methods they use, which fees apply, how long until you get paid and what to verify.
- Selling and getting paid
Taxes when selling online: the basics worth knowing before your first sale
A general guide, not tax advice, on income, registration, invoices and VAT when selling digital products or services, with a list of questions to take to an accountant.
- Measuring results
The metrics that matter on your links page (and the ones you can ignore)
What visits, clicks and click rate mean, how to interpret them without fooling yourself, what to compare across weeks and what to do with each number.
- Measuring results
Where your visits come from: how to read traffic sources and what to do with them
What it means when your visits arrive from Instagram, TikTok, WhatsApp or a search engine, how to interpret the differences and how to decide where to invest your effort.
- Measuring results
How to test changes on your links page without fooling yourself with the numbers
A simple method to compare two versions of a button or text without complex tools: one variable at a time, equivalent periods and rules for deciding.
