Link in bio for writers: books, newsletter, readings and community

A writer has a product sold in many stores, an audience scattered across networks and a relationship with readers that is built slowly. That gives an author's links page a different role from other profiles: it must not only ease purchasing, it must also keep the relationship alive between one book and the next. A reader who enjoys an author wants to know what comes next, and your page is where they can find out.

The book, with a clear purchase path

The first button is usually the book you want read now, whether the latest or the one that works best. It should lead to a place where it can be bought effortlessly. If your book is in several stores, do not put one button for each: choose a page that gathers the options or the store most of your audience uses. If you sell signed copies or digital editions directly, you can do so with Zona's store, with payment going straight to your Mercado Pago, Stripe or PayPal account and no Zona commission. A plan detail: selling starts at Pro (3 products at most); Business removes that maximum and the free plan keeps the store as a draft.

Accompany the button with a sentence that awakens curiosity: not the full synopsis, but one line. "A novel about a family keeping a secret in Seville" says more than a paragraph of praise.

A sample to begin with

A free sample works as well for books as for courses. The first pages as a PDF, a short story or a single chapter let a new reader try your style without commitment. Put it as the second button. Someone who finishes the sample and wants more has the first button one tap away.

The newsletter: your best long-term asset

Social networks change and algorithms decide who sees you. Your own mailing list is a direct relationship with your readers. Offer a concrete reason to subscribe: an exclusive story, previews of what is coming, a monthly letter. A "Get my letters" button with a sentence explaining what will arrive and how often turns the curious into loyal readers. It is the button most worth maintaining, even between books.

Readings, fairs and workshops

If you have events, present upcoming dates with city, venue and link. Remove those that passed. Organizers of fairs, book clubs or workshops look for clear information on how to invite you. A "Readings and workshops" button with the format (in person or online), duration and contact saves messages. For contact, see how to prepare a WhatsApp starter message.

Press and reviews

A short press page with a brief biography, a good-quality photo, the covers of your books and contact details simplifies the work of journalists and booksellers. If you have reviews or mentions, select two or three with a clear source. A verified account helps whoever finds you for the first time confirm you are who you say you are.

Direct reader support

Some authors receive reader support in exchange for ongoing content: early chapters, a writing diary, letters. If you already charge through wallets or payment links, you can show them; the donations and tips section explains how. Explain clearly what a supporter receives and how often.

An example structure

For a novelist with a recent book:

1. Buy the novel (main).
2. Read the first chapter for free.
3. Get my letters (newsletter).
4. Upcoming readings.
5. Press and reviews.
6. Instagram.

Six buttons. The order goes from the reader who wants to buy, to the one who wants to follow the author, to the one who wants to invite her.

Measure without obsessing

Your page's data tell you whether readers prefer the sample, the purchase or the newsletter. Do not expect large numbers: publishing and reading are slow processes. What is useful is comparing between weeks and seeing the effect of each post. Zona's free plan shows 7 days of analytics and the Pro and Business plans show 90, enough to see the effect of a reading or a review. You can create your zone for free and start.

Common mistakes

• Putting the latest book and forgetting the earlier ones.
• Offering no way to follow the author between books.
• One button for each store.
• Leaving past readings as if they were upcoming.
• Writing a long synopsis where one sentence is enough.

Frequently asked questions

Should I link to a big store or to my own?

It depends on where your audience buys. For physical books it is usually more practical to link to an existing store; for digital or signed editions, direct sale gives you more control.

What about an author with several books?

Highlight the most recent and group the rest in an "All my books" button.

Can I have a button for book clubs?

Yes: offer a downloadable reading guide and a contact for invitations. Clubs greatly value that material.

How often should I update the page?

With every news item (book, event, important review) and once a month to check links.