12 common mistakes on a links page (and how to fix them)

Most links pages fail not because of one big blunder but because of a sum of small oversights. Each one costs a handful of taps and, together, they explain why a page with good traffic converts little. Here are twelve that keep repeating, with a sign to recognize them and a way to fix them.

1. There is no main link

Sign: all the buttons have the same size and the same weight. Fix: pick the destination that matters most this month, put it first and give it more visual presence. The rest goes below.

2. The buttons say "Link 1", "Click here" or "More"

Sign: someone would have to tap to find out what is behind it. Fix: let the text answer "what happens if I tap?". "See today's menu", "Request a quote", "Listen to the latest episode".

3. Too many buttons

Sign: you have to scroll to see the end of the list. Fix: group what serves the same purpose and keep one representative per group. If you want a method, see how many links to put.

4. It does not look right on a phone

Sign: you only check it on the computer. Fix: open it from your phone, on mobile data and without wifi, and check that nothing is cut off or slow to load. The vast majority of visits arrive from a phone.

5. The photo is not recognizable

Sign: the image is dark, cropped, or a landscape where nobody can be seen. Fix: use a sharp, centered image, with your face or logo clearly visible even in a small circle.

6. Low contrast between text and background

Sign: you have to strain to read some button. Fix: choose a theme where the text stands out clearly. A quick test: lower your screen brightness and check whether it can still be read.

7. Broken or outdated links

Sign: a button leads to a promotion that ended or to a page that no longer exists. Fix: set aside one day a month to check each link. A broken destination wears down trust in everything else.

8. The bio and the page promise different things

Sign: your profile talks about one thing and the page opens with another. Fix: make the bio sentence and the first button point the same way. If your message changed, update both.

9. There is no easy way to contact you

Sign: to write to you someone has to look up your email on another network. Fix: add a WhatsApp or email button. Many people want to ask a question before buying.

10. Nothing is measured

Sign: you do not know how many people arrive or what they tap. Fix: open the analytics once a week, even if only for five minutes. Without data, every decision is a hunch.

11. Everything is changed at once

Sign: you redesign the page, change the texts and reorder the buttons on the same day. Fix: change one thing, wait a few days and look at the result. If you change everything, you will not know what worked.

12. It is published and forgotten

Sign: the last edit was half a year ago. Fix: put a reminder in your calendar to review the page with each campaign and once a month.

How to prioritize the fixes

You do not have to correct all twelve at once. A reasonable order is to start with what weighs most: the main link (1), the clarity of the texts (2) and visibility on the phone (4). Then the contents (7, 8, 9) and, last, the habits (10, 11, 12). With the first three corrected, most pages improve appreciably.

A ten-minute audit

Open your page on the phone and walk through it as if you were a stranger. Note every doubt you have: each one is a friction. Then go through this list and cross off what you already meet. What remains is your improvement plan. If you do not have a page yet, create your zone for free and avoid these mistakes from day one.

What is almost never a mistake

It helps to tell a mistake from a preference. Having few buttons on your page is not a fault, nor is using a sober theme, nor leaving out some of your networks. Neither is repeating the same main link for months if it is still your goal. Before fixing something, ask whether the visitor gets confused, slowed down or wary because of it. If the answer is no, leave it alone: every unnecessary change costs time and muddies the data you will use to decide what comes next.

Frequently asked questions

Which of these mistakes costs the most taps?

Usually the lack of a main link and unclear texts, because they affect every visit. The others weigh according to your type of audience.

How often should I do this review?

Once a month, and whenever your offer changes or you launch something.

Can I ask someone else to review my page?

It is one of the best ideas. Ask them to open it on their phone without explaining anything and watch where they hesitate.

Does a prettier design fix these problems?

It helps, but most mistakes are about content and structure. An attractive theme does not compensate for a confusing first button.