What to put on your links page, depending on what you want to achieve

The question "what do I put" looks like a content question, but it is really a goal question. A links page is not an archive where you keep everything you do; it is a tool with a job. If you do not know what that job is, you will end up with a list of buttons and no hierarchy. This guide works backwards: first you pick what you want to achieve, then you decide what deserves a place.

First, a single goal

Pick one goal for the next thirty days. Not "everything"; one. For example: that people write to ask for a quote, that they buy your product, that they listen to your latest work, that they join your list, that they book an appointment. Everything else is secondary while that goal is active. That does not mean deleting the rest, only ordering it below.

A clear goal settles half the doubts. For any candidate link, ask yourself whether it brings the person closer to that goal. If it does not, it goes lower down or it does not go at all.

If you want to sell

The main link goes straight to what is being bought: the star product, the store or the payment page. Do not hide it behind a generic "My store" if what you sell today is one specific thing. Below, put a way to resolve doubts (WhatsApp or email) and a trust signal: reviews, an example of delivery or a short explanation of how buying works.

Someone arriving from a post where you offered something expects to find it without searching. If the product you mentioned in the video is not at the top, many will leave.

If you want to win service clients

Here the goal is not an immediate purchase but a contact. The main button is "Request a quote", "Book a session" or "Message on WhatsApp". Next comes the proof of your work: a portfolio, case studies, testimonials. And last, the practical information: areas where you work, hours, indicative prices if you decide to share them.

Services are bought on trust. The page should answer the question "does this person know what they are doing?" before the visitor has to ask it.

If you want to grow on social media

If what you want is more followers, the main link can be your best content: the video people liked most, the most shared thread, the latest release. Below, your other networks so the audience can choose where to follow you. Here the page works as a shop window to move followers across platforms.

If you want to show your work

Musicians, illustrators, writers and other creators usually need one link to the work and another to support it (purchase, subscription, donation). The page shows the work first and, right after, how to sustain it. If direct contributions interest you, see how donations and tips work.

Things that almost always deserve a place

• A direct contact button, even if it is not the main one. Many people want to talk before deciding.
• Your best social proof: a review, a verifiable number, a known client.
• The link to the network where you are most active, not to all of them.

Things that almost never do

• Links to pages you have not updated in months.
• Five buttons that go to the same place under different names.
• A "My website" button when your site only repeats what this page already says.
• Long texts you already tell in your posts.

A complete example

Picture a baker who wants to sell custom cakes. Her page, in order: "Place an order" (form), "Message on WhatsApp", "See cakes and prices" (catalog), "How delivery works" and her Instagram profile. Five buttons, one clear goal, no doubt about what to do. If tomorrow she launches a seasonal cake, she changes the first button and the rest stays the same.

Review and adjust with data

After a week or two, open the analytics and check what gets tapped. Zona's free plan shows the last 7 days, and the Pro and Business plans show 90. If the main button gets few taps, try changing its text before changing the goal. If a secondary link surprises you, move it up. The page is not a final decision; it is a hypothesis you improve. To start testing it, create your zone for free.

Frequently asked questions

Should I put my prices on the page?

It depends on the service. For products with a fixed price, yes: it saves questions. For tailor-made services, a "from" price or an indicative range filters out people who do not fit, but only if you are comfortable with it.

How many social networks should I link?

The ones you use regularly. A link to an abandoned account costs credibility.

Can I have two goals at once?

You can, but one must clearly come first. With two buttons of equal weight the visitor hesitates, and hesitation lowers taps on both.

Does it make sense to change it every week?

Yes, if your goal changes. If it does not, leave it stable long enough for the data to say something.