Link in bio for musicians: releases, gigs and direct support

A musician has more to show than almost any other profile: the new album, the single coming out on Friday, tour dates, the T-shirt, the vinyl, the live video, the contact for bookings. All of it competes for a single link in the bio. If your audience also comes from several audio platforms, the problem multiplies. A well-thought links page solves the allocation and, above all, lets you change the focus according to the moment of your career.

The moment rules: a main button that changes

The key for a musician is to accept that their page has cycles. There is a preparation stage, a launch stage, a touring stage and a rest stage. In each, the main button is different:

• Before the release: "Save the album for release day" or the waiting list.
• Release week: "Listen to the album", with the link to the platform where most of your audience listens.
• On tour: "Tickets", with the next date in view.
• Between projects: your best track, a live video or your store.

Update that first button the day the stage changes. The rest of the page barely moves.

What else is worth including

One single entry to listen. If your music is on several platforms, do not put five buttons, one per platform. Choose the one most of your audience uses and offer the others at a second level, or inside a smart-link page if you use one.

Gig dates. A short list with the city, the date and the link to the ticket. Remove past dates: a calendar with concerts from months ago conveys abandonment.

Store. T-shirts, vinyl, sheet music, lessons. If you sell digital products or services, Zona's store lets you charge directly with your Mercado Pago, Stripe or PayPal account, with no Zona commission on your sales. More detail on the store page. Keep in mind that on the free plan you can only leave the store as a draft; selling requires Pro (up to 3 products) or Business (unlimited).

Direct support. Many people want to contribute without buying anything. If you already receive payments through wallets such as Yape, Plin, Nequi, Daviplata, Pix, PayPal, Bizum or Zelle, you can show them so that anyone who wants to support you can do so without leaving your page. There is more information about donations and tips.

Booking. A clear button for promoters, venues, festivals and brands: "Booking and press", with an email or a WhatsApp. Do not bury it in a list of links: whoever hires is in a hurry.

An example order

For a singer-songwriter who has just released an album, a reasonable page would be:

1. Listen to the album (main).
2. Upcoming concerts.
3. Store (T-shirts and vinyl).
4. Support with a tip.
5. Booking and press.
6. Instagram and YouTube.

Six buttons, no noise. If tomorrow they announce a tour, the second becomes the first.

Design: follow the sonic identity

Music has a visual identity: the cover, the palette, the typography. The page works better if the theme resembles it. With up to 33 themes in 10 styles, there are options from subdued to vibrant; choose one that does not clash with the album cover and check the contrast of the texts. A very dark cover with light text works well; a very busy cover calls for a more sober theme.

Measure what people go for first

Your page's analytics tell you whether the greatest interest lies in listening, buying or the dates. Cross the taps with your posts: if every time you publish a snippet of a track the listen button rises, you know which content works. Zona's free plan shows 7 days and the Pro and Business plans show 90, which cover a full release cycle. To begin, you can create your zone for free.

QR codes at gigs

A poster with a QR next to the stage or at the merchandise table leads to your page without anyone having to type. It is especially useful for someone who has just heard you live and does not follow you yet. The QR is included in every plan; see how it works in the QR code section.

Common mistakes among musicians

• Putting one button for each audio platform.
• Leaving the previous album as the first button months after releasing a new one.
• Forgetting to remove past dates.
• Having no visible professional contact.
• Changing the theme with every release, and losing the page's stable identity.

Frequently asked questions

Should I link to every platform where my music is?

It is not necessary. Prioritize the one most of your audience uses and offer the others as a second option, or link a single smart-link page.

Can I sell tickets from my page?

You can link to the venue's or organizer's ticket sale, and use your store for what you sell directly: merchandise, downloads or lessons.

How do I announce a release before it exists?

With a notification or waiting-list button as the main one. When the day comes, you change its text and destination to "Listen now".

What do I do with old releases?

Leave them accessible in a secondary button ("Discography") so the main page stays focused on what is recent.